Britannia to expand in Africa, Middle East


Britannia Industries is planning to enter new geographies by expanding its business in neighbouring countries as well as Africa and Middle East. The firm intends to start operations at these locations by 2020.


The company has proposed total capital expenditure of Rs 1,000 crore to execute the plan. Over Rs 350 crore will be spent in the first year.


The firm has a local facility in Nepal, and Britannia exports products such as Good Day to the neighbouring country to meet the growing demand. The firm currently has a 17 percent market share in Nepal.


Britannia is also looking to invest about Rs 55 crore in Himalayan nation to generate over Rs 70 crore revenue and scale that to about Rs 150 crore in the next four years.

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