PepsiCo has bought Israeli carbonated water machine maker SodaStream in a deal worth $3.2 billion. The SodaStream deal continues with CEO Indra Nooyi’s strategy of focussing on healthier products as consumers move away from sugary soft drinks.
According to PepsiCo, its strong distribution capabilities, global reach, and design and marketing expertise, combined with SodaStream’s unique product range will position SodaStream for further expansion and breakthrough innovation.
Earlier this month SodaStream posted its most successful quarter earnings ever. Revenue for the quarter was $171.5 million.