Bikano eyes Rs 200 Cr through export market, launches frozen products in international market
Dabur India Ltd today announced the signing of Bollywood Diva Jacqueline Fernandez as the new brand ambassador for its Health supplement brand Dabur Honey, the most trusted packaged Honey brand in India. A new campaign, ‘Stay Fit, Feel Young’ featuring Jacqueline Fernandez, will be launched shortly.
Mr. Prashant Agarwal, Deputy General Manager-Marketing, Dabur India Ltd said, “We are excited to have Jacqueline Fernandez as Dabur Honey’s new face. Health & Fitness has become a way of life for all Indians today through improved lifestyle and dietary habits. Over the last few decades, Dabur Honey has stood for Fitness and has constantly nudged the consumer to adopt Dabur Honey as part of their fitness regimen – be it by way of having Dabur Honey with warm water everyday morning or as an additive in food and breakfast items or as a replacement for sugar.”
Commenting on her association with the brand, Jacqueline Fernandez said: “When I was approached by Dabur for this association, I found this to be something that I would love to communicate to Indian consumers about. The brand proposition of “Stay Fit, Feel Young” was something that I immediately connected with. Fitness involves regular exercise, a healthy diet and adequate sleep but the start of fitness is with a simple routine of having Dabur Honey with a glass of warm water every morning. I am very happy to be associated with Dabur Honey.”
The new campaign, featuring Jacqueline Fernandez, would communicate the message: “Drop your excuses and start work out and stay fit & healthy with Dabur Honey”. A new TVC and print campaign featuring Jacqueline would be launched soon.