The Food Safety and Standards Authority of India (FSSAI), the country’s apex food regulator, announced the Eat Right Awards and Eat Right Creativity Challenge recently, giving the Eat Right India movement a further boost, following the Swasth Bharat Yatra.
Eat Right Creativity Challenge has been announced by FSSAI to unleash the creativity of the country’s youth to spread the message of Eat Right. This Challenge includes on-the-spot poster and wall art competitions for school children, as well as a competition for digital creatives for amateur and professional artists and students.
This Challenge is also designed to reach schools for sustained engagement under FSSAI’s Safe and Nutritious Food (SNF) at School initiative. An Eat Right activity book has been created for schools to allow children to internalise the key messages of the Eat Right India movement.
Painter Paresh Maity, a guest of honour at the event, congratulated FSSAI on this initiative, saying, “Creativity is not only about painting or making posters, but it is everywhere. If we eat healthy, we can create anything in life, especially a healthy future for ourselves.”
As part of the Eat Right India Movement, key food companies have pledged to demonstrate their support and commitment by making healthier food options, reformulating existing food products and providing better nutritional information to consumers.
A special Eat Right award has also been instituted for food related start-ups to reward innovation and promote entrepreneurship in the area of food safety and applied nutrition. A jury of eminent professionals and experts in the food sector will select the winners.
In a statement, Pawan Agarwal, CEO, FSSAI said, “The Eat Right Awards will provide an impetus for food companies, especially food-related start-ups, and individuals to join the Eat Right India movement and promote safe and healthy eating options.”