Sami Direct bets big on UAE with retail foray


Sami Direct, Dubai is a part of U.S. based Multinational Health Science Company Sami-Sabinsa Group, which develops, manufactures and markets phytonutrients, standardized herbal extracts, specialty fine chemicals and organic intermediates used in the nutritional, cosmeceuticals and health food supplements is betting big on the UAE and Gulf markets with its foray into the retail market with the launch of the first exclusive Brand Store at Al Khaleej Center in Bur Dubai. The retail foray will be handled by Sami Direct, which manage an extensive range of wellness and beauty products. The beauty products will be marketed under the flagship of Johara Cosmetics, a Premium Beauty Brand of Sami Direct. The new brand store will provide better access to consumers and can embrace an agile operating model focused on brand relevance.


Backed by over 200 patents, Sami Direct’s nutraceutical products include general wellness, bone health, women health, weight management and detox supplements and cosmeceuticals include natural beauty care products.


The move marks the next step in the company’s strategy to become a more competitive global business by making a retail presence with its first brand store in the city. Apart from Dubai, the company has a presence in India, Bangladesh, and Malaysia. It plans to expand into the GCC countries over the next one year with more brand stores.


We are confident of making a decisive impression on consumers in the UAE market. The consumers here are already exposed to the world’s best-known brands and will appreciate the quality of our beauty and wellness products that are based on natural herbal extracts”, said Sami-Sabinsa Founder and Group Chairman, Dr. Muhammed Majeed. We offer carefully selected quality health and beauty care products backed by real science and contain natural bioactive ingredients without any artificial additives or harmful chemicals. From dietary health supplements and skin care products to bath & body products, we believe our consumers deserve only the best.


He further adds that the company started with one store in the Al Khaleej area, and then branch out across the UAE and other Gulf markets, aiming for a network of 50 stores in a short term.


Many of the industry’s most popular and ubiquitous botanical products that have contributed to the success of many manufacturers and retailers, which also benefited the health of countless consumers, were pioneered by Dr. Majeed.


The Group has an advantage over other health science companies across the world and is one of the pioneers in introducing the curative properties of more than 5000 years old oriental science of health Ayurveda. Unlocking the mystery of ancient Ayurvedic herbs, extracting their potency, using real science to standardize it and gifting the world with new plant-based molecules to catalyze reliable healthcare – is the mission which the group pursues with a passion.


All the products offered by the group are hundred percent natural and are certified by Halal and Kosher, and a large number of them have the added attraction of being backed by US and International Patents, proving that the products are based on solid scientific knowledge.


Sami Direct already has a strong presence across the globe and has tie-ups and links in the UAE with several outlets including pharmacies, clinics, and ayurvedic centers. These have been business-to-business arrangements, but now consumers in the UAE will have an extensive range of beauty and wellness offerings from Sami Direct brand stores.

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