Changing consumer behaviour paving way for massive growth in Food Service Industry: FICCI

FICCI’s Foodzania 2018 – The Food Service Retail Conference on the theme of ’Changing Landscape of the Food Service Retail Industry’ was recently organized by FICCI in New Delhi.

 

Industry leaders of the Indian Food Service Retail sector highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviors and influx of technologies within the business.

 

Speaking at the conference, Unnat Varma, Chairman – FICCI Task Force on Food Service Retail and MD – Pizza Hut India Sub Continents said that, “The Indian food service industry is at the cusp of a massive growth. He further added that the changing landscape of the food service retail industry is largely driven by the changing consumer behaviour which can lead the sector for a sustained double digit growth over a decade. There is a huge consumer market, changing consumer habits, increase in disposable income, and as the industry has evolved, it has become bigger and better.”

 

Jagbir Singh Sidhu, Chief Operating Officer (North), Diageo India said that, “The food services industry contributes significantly to the economy by creating millions of jobs. With the advent of newer technology, the industry has seen a paradigm shift with consumers opting for ’dining out’ experiences, making it an important partner for the beverage alcohol sector.”

 

During the event, ’FICCI – PwC report on ’Changing Landscape of the Food Service Retail Industry’ was also released.

 

Rahul Singh, President – NRAI and Founder & CEO – The Beer Cafe highlighted the significant role of food aggregators in increasing the consumption of outside food. He said that they are the creators of behavioral change among consumers that is going to increase propensity of dining out. “Next 10 years are going to be the golden decade from the perspective of consumption,” he added.

 

Pravesh Sharma, IAS (Retd.), Former MD, Small Farmers Agri-Business Consortium (SFAC), Department of Agriculture, Cooperation and Farmers Welfare, ministry of Agriculture and Framers Welfare said that “today the agriculture sector is more market driven. For at least a decade-and-a-half, all the major trends in agriculture sector were signaled and driven by the market.”

 

FICCI-PwC Report on ’Changing Landscape of the Food Service Retail Industry’ highlights:

 

• In 2022, the Indian food service industry is forecast to have a volume of 77 billion transactions, an increase of 28.5% since 2017. The CAGR of the industry in the period 2017-22 is predicted to be 5.1%.

 

• The performance of the foodservice industry is forecast to accelerate, with an anticipated CAGR of 10% for the five-year period 2017-2022. This is expected to drive the industry to a value of INR 5,52,000 crore by the end of 2022.

 

• Evolution of food is happening, thanks to the innovation in traditional menus. Fusion food is attracting the experimental consumer. Foreign players are adapting to the local palate, whereas locals are introducing foreign flavours in their food.

 

• Internet penetration and smartphone usage to increase the demand for specialised food and gourmet.

 

 

• Technology is disrupting the market with the advent of web-based ordering and use of AI and IoT in ordering. These developments are set to revolutionise home delivery with faster availability of food at home or office.