Asahi launches world’s most stylish alcohol free beer


The market-leading super-premium beer brand, Asahi will launch its first alcohol-free beer, Peroni Libera 0.0%, with a rich and intense flavour of fresh citrusy hops.  


The newest addition to the iconic Peroni portfolio, Peroni Libera 0.0%, will offer a stylish, no-alcohol alternative to the world of beer. It is not about removing alcohol, but enjoying life lived fully, when the occasion or the context could call for an alcohol-free beer.


Peroni Libera, meaning ‘free’ in Italian, empowers loyal Peroni Nastro Azzurro consumers and beyond, with the freedom and choice within their busy lifestyles, to opt for a 0%.  


Peroni Nastro Azzurro has been an Italian icon since 1963. Using years of expertise and skill, Peroni Libera 0.0% is a light-bodied 0% beer, meticulously brewed with the same Peroni craftsmanship, passion and flair. The taste is described as: a rich and intense aroma of flavours where citrusy and hoppy notes are followed by a delicate fruity aroma.


Peroni Libera 0.0% promises to bring a stylish alternative to the non-alcoholic segment through quality ingredients, advanced brewing method and positive messaging around a balanced lifestyle with or without alcohol.   


Throughout the years, Peroni Nastro Azzurro has strived to offer choice within the beer category and has a track record of successful innovations. In 2016, the portfolio expanded to include Peroni Nastro Azzurro Gluten-Free, which continues to lead as the ‘free-from’ favourite and an innovative new glass and bottle design launched at the end of 2018.


Peroni Libera 0.0% will be available in the sleek and stylish new bottle, taking inspiration from the brand’s rich Italian history by re-introducing iconic elements, including an engraved signature of one of the Founding Fathers, Giovanni Peroni, to signify the quality and craftsmanship of the brewing. As a brand with a rich heritage, Peroni is proud to bring Peroni Libera 0.0% to life, injecting their inimitable Italian style into the non-alcoholic variety to create the most stylish alcohol-free beer in the world. 


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