The acquisition is another important milestone in Burton’s strategy of putting great baking at the heart of everything it does, with the objective of building partnerships and delivering growth through the baking of great biscuits for customers and consumers.
Burton’s Biscuit Co. has completed the acquisition of premium sweet and savoury biscuit manufacturer, Thomas Fudge’s from Livingbridge, one of the UK’s leading mid-market private equity investors.
The acquisition is another important milestone in Burton’s strategy of putting great baking at the heart of everything it does, with the objective of building partnerships and delivering growth through the baking of great biscuits for customers and consumers.
In the last few years, this drive and expertise has enabled Burton’s to launch the no.1 confectionery brands of Mars into the biscuits fixture, building a range of biscuits worth in excess of £11m RSV in its first year, whilst also growing their strong branded business and retailer brand partnerships.
The premium sector is one of the fastest-growing in the biscuit category as growing numbers of consumers are seeking indulgence delivered by provenance, high-quality ingredients and engaging textures.