Betta4U Brands is a portfolio beverage company targeting a $300 million public offering through the acquisition and organic growth of established brands.
Betta4U Brands Inc. announced the acquisition of high pH alkaline bottled water company NEO Water. The acquisition leads Betta4U’s target of $100 million in annualized revenues from a growing and expanding portfolio of beverage companies to be acquired over the next 24 months. The acquisition of NEO Water was comprised of primarily cash and stock with no specific details disclosed.
NEO Water was one of the first high pH alkaline bottled water brands to achieve national distribution. Since 2011, the brand has seen consistent growth and is carried in over 2,500 locations nationwide from small to large retailers including Whole Foods Market, Giant Eagle, Acme Markets and Fred Meyer stores. NEO Water is primarily distributed by UNFI, KEHE and select Direct Store Delivery distributors to retailers across natural, grocery, convenience, wellness and specialty channels of trade. The company posted over $10 million in revenues at the time of its acquisition.
“It is with great pleasure that we welcome this strategic acquisition and we look forward to the expansion of the NEO brand both domestically as well as internationally,” said NEO CEO Ben Behrouzi.
Led by veteran beverage executive Bernard Rubin, Betta4U Brands is a portfolio beverage company targeting a $300 million public offering through the acquisition and organic growth of established brands. Rubin, who has spent 15 years in executive-level leadership positions for beverage companies including Cott Beverages, most recently led the international business division for New Age Beverages. Rubin is joined by a growing team of beverage industry veterans building a portfolio of world-class beverages in the health and wellness space.