Suntory PepsiCo enters Thai ‘Water Plus’ market

Suntory PepsiCo is a joint venture between PepsiCo and Japan’s Suntory Beverage and Foods

Suntory PepsiCo Beverage (Thailand) Company Limited or SPBT, producer and distributor under Suntory and PepsiCo, is making a new move in Thailand’s THB 154-billion valued Liquid Refreshment Beverage (LRB) industry by unveiling the latest beverage under the brand ‘goodmood’. The beverage aims to be the pioneer in establishing new category ‘Water Plus’

Omer Malik, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Company Limited commented, “As a market leader, SPBT keeps innovating and introducing new product offering to satisfy consumers’ needs. This summer, we are proud to introduce ‘goodmood’ into Thailand’s packaged water market, which is the only growing segment in LRB market with 5%2 growth in 2018 compared to the previous year. In the last 12 months this market has been valued at THB 34.9 billion3.”

“In recent years, the beverage market has been driven by a rising demand in healthier drinks. This has been reflected in increasing consumption of water and non-carbonated soft drinks, which now account for around 70%4 of the total market. SPBT believes this shift in beverage demand will continue, and that consumers’ demand for natural and healthier beverages will increase. The launch of ‘goodmood’ helps us become the first key player to venture into the Water Plus category.”

Katy Ng, right, Head of Marketing of Suntory Brands, Suntory PepsiCo Beverage (Thailand) Company Limited added, ‘goodmood’ is a guilt-free refreshment that keeps you hydrated and cheers up your mood with the perfect balance of pure water for hydration and taste for uplifting sensations. As a healthier choice beverage with sugar less than 6 grams per 100 ml, ‘goodmood’ will cater to consumers’ in different segments with a special eye on today’s urban consumers who are healthy-aware while at the same time looking for tasty enjoyment.”

Introduced with the concept of “goodmood for a good day”, ‘goodmood’ aims to address all day hydration occasions with refreshing taste that brings enjoyment to plain water drinkers and a healthier choice option for sweet drink lovers.

“With distinctive products, attractive brand ambassadors, effective communications, and engaging promotion of this campaign, we are confident that ‘goodmood’ will be loved and enjoyed by Thai consumers. The product will help complement our portfolio, drive sales growth, and make us become a strong player in the LRB segment in Thailand”, added Malik.

‘goodmood’ is offered at THB 20 in two varieties: “Blackcurrant” and for the first time of “Yogurt” in clear form.