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Natural Alternatives International, a leading formulator, and marketer of customized nutritional supplements spent nearly three years navigating the application process and was instrumental in this premier achievement.
The public announcement of the approval of beta-alanine in the Japanese food market was made on March 25th via the official page of the Ministry of Health, Labor and Welfare of Japan. Natural Alternatives International, a leading formulator, and marketer of customized nutritional supplements spent nearly three years navigating the application process and was instrumental in this premier achievement.
“NAI applied to the Ministry of Health, Labor and Welfare for use of beta-alanine in food products in the Japanese marketplace. We received application confirmation in May 2016 and have worked diligently since that time to gain approval. We are proud to have provided assistance in opening the market and in ultimately gaining beta-alanine approval as a food ingredient in Japan for the first time,” stated Ken Wolf, NAI’s President. “NAI looks forward to entering the market with its CarnoSyn beta-alanine, the only beta-alanine to receive New Dietary Ingredient Status from the FDA in the United States.”
With the March 25th passing of proposal number 495180287, NAI fully intends to support Japanese market needs by participating in key 2019 industry tradeshows and conferences. Dr. Di Tan, Director of Scientific Affairs for CarnoSyn, recently attended the Health Food Expo, April 9-10, and will attend two additional conferences in Tokyo over the coming months: the IFIA and HEF International Food Ingredients & Additives Exhibition and Conference, May 22-24, and the Sportec and Health Fitness Japan exhibition, July 9-11.
“CarnoSyn beta-alanine is widely recognized as a patented, high-quality ingredient of choice among companies wishing to use only the safest ingredients in their products. Our CarnoSyn beta-alanine is available for sale immediately in Japan to support our efforts in the Japanese market,” noted Nicole Burbank, Vice President of CarnoSyn Brands.
NAI is partnering with Shimizu Chemical Corporation to provide exclusive distribution of CarnoSyn beta-alanine in Japan. Shimizu is a leading company in nutritional sciences in Japan, offering a wide range of products and services in various industries from pharmaceuticals and foods to cosmetics and sports nutrition. With its unique solutions and long-standing expertise, Shimizu continues to innovate globally. Its services include managing and leading contract manufacturing services to fulfill a variety of customer needs to produce finished products containing CarnoSyn beta-alanine in a variety of forms, from nutritional supplements to all types of food products.
“We are committed to supporting NAI and promoting CarnoSyn beta-alanine in the newly opened Japanese marketplace”, said Ryusuke Shimizu, President and COO of Shimizu Chemical Corporation. “In addition to our 20+ year relationship with NAI, we are confident we can leverage our knowledge and expertise within Japan and beyond to create a successful market expansion and cultivate new customer partnerships.”
CarnoSyn Brands feature two clinically studied, patented ingredients available exclusively from Natural Alternatives International, Inc.: CarnoSyn instant release beta-alanine and SR CarnoSyn sustained release beta-alanine. In 2019, CarnoSyn beta-alanine successfully obtained NDI status from the FDA. In the sports nutrition segment, both ingredients are well known to deliver benefits for athletic performance: Increased strength, enhanced endurance, faster recovery and greater mental focus.
SR CarnoSyn is an advanced delivery form of CarnoSyn, which delivers higher dosing levels of beta-alanine, and is proven to provide benefits for both wellness and healthy aging. In 2017, SR CarnoSyn was determined to be safe through independent scientific procedures, thus satisfying the technical element of the Generally Recognized as Safe (GRAS) determination. The GRAS affirmation allows NAI to broaden their product offerings beyond the sports nutrition space and focus on the dietary supplement and food and beverage industries, including medical and other fortified food products.