Food Business Operators (FBOs) are using term Wheat Flour as English nomenclature for Maida on the label of the food products.
The Food Safety and Standards Authority of India (FSSAI) had recently issued a direction under Food Safety and Standards Act 2006, regarding use of the term wheat flour/ whole wheat flour/ refined wheat flour as English nomenclature for Atta or Maida on the packaging label of food products.
According to FSSAI, it has been observed that Food Business Operators (FBOs) are using term Wheat Flour as English nomenclature for Maida on the label of the food products which does not convey the exact nature of ingredient used for manufacturing of various food items to the consumers as well as enforcement officials.
As per as the new direction, atta should be labeled as wheat flour whereas maida should be labeled as refined wheat flour. FBOs are directed to comply with these requirements by the extended deadline of 31st July 2019.