To launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans.
Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, the producers of the world’s best-selling cream liqueur, to launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans.
In addition, BAILEYS® Roast & Ground Coffee bags and K-Cup pods will also be available for consumers to enjoy the BAILEYS® distinct flavor throughout their day.
Renowned for its indulgent blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, the iconic BAILEYS® Original Irish Cream flavor profile will now be available in non-alcoholic coffee beverages. The BAILEYS® Ready-to-drink Cold Brew will launch with Irish Cream and Salted Caramel flavors with new flavors hitting shelves in 2020.
Three new coffee formats deliver on the flavor and smell of BAILEYS® including:
- Ready-to-Drink Cold Brew Coffee – now available
- Flavors: Irish Cream and Salted Caramel (both non-alcoholic)
- Suggested Retail Price – $2.39
- Roast & Ground Coffee (bags) – now available
- Flavors: Irish Cream and Chocolate Cherry (both non-alcoholic)
- Suggested Retail Price – $7.99
- 10-count Keurig K-Cup pods – available in September
- Flavors: Irish Cream and Chocolate Cherry (both non-alcoholic)
- Suggested Retail Price – $7.99