McDonald’s Tests New Plant-Based Burger in Canada

The P.L.T. is made with a Beyond Meat® plant-based patty that has been crafted by McDonald’s

McDonald’s will be conducting a 12-week test of a new plant-based burger called the P.L.T., which stands for Plant. Lettuce. Tomato. in 28 restaurants in Southwestern Ontario, starting September 30.

Ann Wahlgren, McDonald’s VP of Global Menu Strategy said, “McDonald’s has a proud legacy of fun, delicious and craveable food—and now, we’re extending that to a test of a juicy, plant-based burger. We’ve been working on our recipe and now we’re ready to hear feedback from our customers.”

During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers. This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations”, added Wahlgren

The P.L.T. is made with a Beyond Meat® plant-based patty that has been crafted by McDonald’s, for McDonald’s.