Ferrero Group unveils new packaging goal

Ferrero has signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment

The Ferrero Group, manufacturer of branded chocolate and confectionery products, releases its 10th Corporate Social Responsibility Report and announces a new commitment to make all packaging 100% reusable, recyclable or compostable by 2025. Through the 10th CSR Report, Ferrero once again demonstrates its commitment to positively contributing to the planet and the people it works with through its social responsibility strategy: “Sharing values to create value”.

The new commitment on packaging further enhances the Ferrero approach to the continuous improvement of its packaging footprint and it fits into its strategy aimed at minimizing its environmental impact, from raw materials to production plants and logistics, along the entire value chain.

As part of this announcement, Ferrero has signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment and is sharing the Foundation’s vision of a circular economy for plastics, where plastics never become waste, and the need for action across the entire supply chain. In signing the New Plastics Economy Global Commitment, Ferrero wants to play an active role and also commits to eliminating problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models.

To achieve this new challenging commitment, Ferrero will engage its entire group, suppliers and partners. Investments in R&D and Open Innovation, as well as working in partnerships, will drive the Ferrero strategy to eliminate unnecessary plastic packaging without compromising the quality and freshness of its products.

R&D and Open Innovation
Reimagining products and packaging to meet the expectations of today’s consumer means putting innovation at the center of its efforts. The company is investing further in the R&D and Open Innovation departments to:
• Eliminate unnecessary plastic packaging
• Maximize use of recycled materials where this is safe for its consumers
• Explore projects to test new compostable packaging materials for targeted applications, with focus on marine compostable solutions

To boost local plant waste recycling initiatives Ferrero is partnering with several actors, such as recyclers, national waste management systems, non-food companies to:
• Explore applications for difficult to recycle packaging structures
• Identify projects to use plant packaging waste to ensure circularity at the lowest environmental impact

Global and Local Activations
Ferrero will continue to engage with its suppliers and partners both globally and locally, joining specific associations to streamline definitions and testing methodologies for existing infrastructures.

Ferrero will increase its efforts in plugging leaks from after-use collection systems:
• Providing consumer information on correct disposal together with packaging disassembly and recycling tips
• Evaluating and joining reliable associations to contribute toward a solution