A unique collaboration between two iconic brands of the FMCG sector
The Ferrero Group has announced launch on the market Tic Tac Coca-Cola: the result of a unique collaboration between two iconic brands of the FMCG sector. Thanks to this collaboration Tic Tac brings Coca-Cola into the Sweet Package Food market, creating the first mint with the refreshment of Coca-Cola. This special edition will be available in the next few months in more than 70 countries all around the world.
With Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola with the iconicity of Tic Tac. Both brands are appreciated all over the world, perfect for sharing, connecting people, providing refreshment.
The introduction of this exclusive limited edition is supported by a 360 degree global integrated communication plan, including a dedicated TV campaign as well as comprehensive online and social media communication activities.
Tic Tac Coca-Cola is available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration.
Tic Tac® is one of the Ferrero Group’s international big brands. Tic Tac® was born in 1969, and became an instant success as a unique, fresh-breath candy with the flip-top lid and the signature “rattle” sound.