The launch follows the introduction of the Garden Gourmet Incredible Burger in Europe, and the Sweet Earth Awesome Burger in the United States
Nestlé Australia has announced the introduction of the Harvest Gourmet Incredible Burger, expanding Nestlé’s global presence in the meat-free market.
The launch follows the introduction of the Garden Gourmet Incredible Burger in Europe, and the Sweet Earth Awesome Burger in the United States.
Harvest Gourmet already offers people in Australia a wide range of vegetarian and vegan dishes, from meat alternatives to veggie-centric foods.
Nestlé Marketing Manager Foods Tracy Hardwick said: “These new burgers don’t compromise on flavour, texture or cooking experience. They underline Nestlé’s increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and eat more meat-free meals.”
The Harvest Gourmet Incredible Burger includes natural plant extracts – beetroot, carrot, and capsicum, and is prepared using proprietary techniques to imitate the juicy texture of a beef burger.