Amyris unveils Purecane brand sweetener

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Purecane revolutionizes the sweetener industry for the health conscious

US based Amyris, Inc., a leader in the development and production of sustainable ingredients for the Health & Wellness, Clean Beauty and Flavors & Fragrances markets, has launched PURECANE™ Brand Sweetener on its new website, for consumers.

With this launch, Purecane revolutionizes the sweetener industry for the health conscious who still want to enjoy their sweet indulgences. For the first time, consumers can satisfy their sweet tooth with a natural, zero-calorie sweetener, that tastes great.

The scientists at Amyris have used their world-class technology platform to create a commercial product that is sustainable and natural. Purecane Brand Sweetener is also known as fermented sugarcane Rebaudioside M. It is made through a patented fermentation process, that starts with sugarcane and then converts it to a pure, no-calorie sweetener without any artificial chemicals. The result is a revolutionary sweetener that has an amazing taste and is free from health worries.

“Purecane brings the sweet out of sugarcane without the calories,” said Amyris President & CEO John Melo. “Millions of people struggle to reduce the amount of added sugar that they consume. The health risks are familiar to all of us. We’re delighted to bring the best tasting, natural sweetener direct to consumers. In addition to consumers will soon be able to buy on other e-commerce platforms. They will also soon find Purecane as an ingredient in many other consumer food and beverage brands.”

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