Washington Apples launches new campaign in India


Washington apples are available across the country both with traditional and modern retailers

Washington Apple Commission, promotional arm of the Washington apple industry has launched a new campaign #WashingtonApplesKuchhKhaasHai.

Actor and youth icon Disha Patani and Chef Sanjeev Kapoor also announced their association as Brand Ambassadors with Washington Apples.

Kenneth I. Juster, US Ambassador to India along with Four Washington apple growers Lindsey Morrison, Dave and Karla Robison and James Foreman; Todd Fryhover, President, Washington Apple Commission and Sumit Saran, the India Representative for Washington Apple Commission were also present for the launch of the campaign.

Todd Fryhover said, “India is a very important market for Washington Apples. The country has been the top 3 markets for Washington Apples globally for few years now and is destined for further growth. Our #WashingtonApplesKuchhKhaasHai campaign focuses on creating awareness among Indian consumers about Washington Apple varieties, best practices, food safety and the fine growing conditions that exist for apple growing in the State of Washington. The Washington Apple Commission represents 1,260 growers of Washington Apples and the importance of India is reflected in the fact that four of our growers have travelled to India to meet with all stakeholders here including importers, wholesalers, retailers and most importantly Indian consumers.”

Disha Patani, and Chef Sanjeev Kapoor both commented, “We are excited to be part of the #WashingtonAppleKuchhKhaasHai campaign. After being convinced that Washington Apples are grown in highly suitable conditions and are packed and shipped with great care and know how that results in best quality and a safe product, it was an easy choice to make. Healthy snacking is a challenge for most and Washington Apples fits perfectly as an anytime snack.”

Speaking on the occasion Sumit Saran added, “When we researched for the perfect face for Washington apples, we decided it should be someone who represents the youth of today, is a fitness icon and also someone whose words Indians can trust. What better choice than to have Disha Patani, the youth icon and Chef Sanjeev Kapoor, the most trusted voice on food in India as the Brand Ambassadors for Washington Apples. It is a perfect fit and we are honoured that both of them decided to support our efforts. We look to them spreading the good word about Washington Apples among their fans and followers. The season for Washington Apple peaks when the season for Indian Apples end making good quality apples available to Indian consumers all year round.”

Washington apples are available across the country both with traditional and modern retailers.


Read Previous

Tetra Pak steps up towards waste management in Varanasi

Read Next

FSSAI lists minor labelling defects

Leave a Reply