Coca-Cola India energizes with new campaign

Aquarius Glucocharge’s New Campaign Inspires Individuals to Re-Energize and Support One Another

’Share Energy’, the new campaign by Coca-Cola India’s enhanced hydration beverage- Aquarius Glucocharge offers a fresh insight into how human beings are gifted with the power to re-energize and support one another.

The campaign has been conceptualized by Taproot Dentsu Gurgaon, a Dentsu Aegis Network division, and beautifully showcases the spirit of acting as a collective and emerging stronger together.
 
The campaign has been launched in the heartland of Andhra Pradesh and Orissa and comprises of film, print, and Out of Home (OOH). The light-on-the-pocket pricing of Rs 10 across variants, has made it an affordable enhanced hydration beverage, perfectly suited for everyone working hard, outdoors or indoors.

Speaking about the new campaign Anoop Manohar, Director- Emerging Categories, Coca-Cola India, said, “Aquarius Glucocharge is an innovative offering from Coca-Cola India, packed with glucose, essential minerals like potassium, sodium and calcium, and fruit juice. It is loved by consumers for its benefits of ‘Rehydrate, Replenish and Recharge’ at an affordable price. Our aim with this campaign is to help consumers understand the value of a collective and realize that we are all gifted with the power to re-energize and support one another in order to emerge as stronger individuals. It is through empathy and kindness and actively supporting each other that we emerge as stronger individuals – together.”