Vitafoods launches digital week for online experience


The five-day virtual event will provide attendees with a unique learning experience

Vitafoods has announced it will be hosting a Digital Week (11-15 May 2020) dedicated to supporting and inspiring the nutraceutical industry by giving exclusive access to the latest science, insight and trends.

The five-day virtual event will provide attendees with a unique learning experience fuelled by a carefully curated series of webinars and podcasts covering topics including European ingredients trends, healthy ageing, immunity, sports nutrition and sustainability. The online event will also feature product showcases and provide access to a range of downloadable reports, articles and galleries, which will be made available for free throughout the week.

FMCG Gurus and Innova Market Insights are confirmed knowledge partners of the event, which has been created to support the industry in finding new ways to work more smartly and seek inspiration, drive conversations and inspire connections online.

Chris Lee, Managing Director, Health and Nutrition Network, Europe, at Informa Markets, explained: “In light of the unprecedented challenges facing the global industry, we wanted to bring the nutraceutical community together in a way that allowed us to collaborate as we usually do in person to understand how we can continue to support consumer health into the future.

“The Vitafoods name is synonymous with showcasing the latest expertise and driving forward the most important conversations, and our Digital Week will build on these commitments. The expansion of our digital offering, which already includes Vitafoods Insights, means we are able to facilitate dialogues and invite the industry to further their learning opportunities through engaging with leading experts and exclusive content. By creating an online space where businesses and individuals can connect to share their opinions, insights and ideas, we’re ensuring the continued provision of innovation, inspiration and information on the topics that really matter today and for the future.”

A preview of Vitafoods Europe’s State of the Nation report will also be made available during the week. Featuring an in-depth analysis of the nutraceutical industry and what lies ahead for the next decade, the full report will be launched at the show (now September 1-3 2020, Palexpo, Geneva) to provide insight-driven commentary to inspire the industry, and ultimately the end consumer, to help to shape the future of the food industry.

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