New centers enable deep collaboration with global and regional customers on sugar reduction and taste innovations
Global food and beverage manufacturers can now easily create and collaborate on exploring sugar reduction solutions with US based SweeGen in its newly launched Food and Beverage Application Centers located in four global regions — North America, Europe, Asia-Pacific and Latin America.
The centers will create synergy and local interaction with new and existing customers thereby accelerating new product development reflecting local consumer preferences in taste, flavors and ingredients.
“This expansion on application and technical support into local markets is our continuing commitment to provide a unique sugar reduced solution that rapidly reduces product development time for our customers, and delivers a winning product for the region, said Shari Mahon, S.V.P., application technology. “Each facility will feature a full spectrum of development capabilities supporting beverage, dairy, confectionery, snack and bakery foods.”
The flagship California center opened first this year. Mexico and Europe to follow, and Asia-Pacific slated to open by the end of 2020. The opening of the European center will coincide with an anticipated EFSA approval of the company’s Rebaudioside M stevia sweetener in Europe. Additionally, and planned to open later this year in Europe, the company will produce more than 3,000 metric tons of stevia sweeteners per year at its new manufacturing site.
Image Caption- SweeGen’s North American Food and Beverage Application Center in California. (L-R) S.V.P., Application Technology, Shari Mahon and V.P. of Sales and Marketing Luca Giannone