Beyond Meat expands to China

beyond-meat-expands-to-china
Source: Beyond Meat

As part of the deal, Starbucks has used Beyond Beef to create three new dishes

Starbucks has partnered with US based meat alternative brand Beyond Meat and Swedish oatmilk brand Oatly to offer a new plant-based food and beverage lunch menu in its stores across China.

With this, Beyond Meat expands to Chinese market, as the meat alternative brand looks to expand into Asia. For the Swedish oatmilk brand Oatly, meanwhile, it marks its biggest partnership in Asia to date. The announcement follows Starbuck’s reopening of most of its stores in China since the outbreak of the coronavirus.

As part of the deal, Starbucks has used Beyond Beef to create three new dishes: pasta, lasagne and a wrap.

Earlier this year Starbucks announced that it is investing approximately $130 million in China to open a roasting facility, as part of its new Coffee Innovation Park (CIP) focused on sustainability.

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