Goel Group launches range of vegetarian frozen foods


Packed with a variety of flavorful, high quality quick bites, it comes with zero trans-fat, no added colors, preservatives or flavors

Mumbai based Goel Group, with business across sectors of mining, iron & steel, power, education & media, marks its foray into the Indian frozen foods market with the launch of its brand GOELD, a range of superior quality 100 per cent vegetarian frozen food products that are completely free from preservatives, colours and artificial flavours containing zero trans fats. The products are not only fresh and tasty, but also of the highest hygiene and safety standards as a lot of emphasis has been laid on the quality manufacturing processes to deliver a high-quality product range.

Driven by excellence and quality as well as a robust sourcing of ingredients from company owned farms and cutting-edge cold chain & storage, Goeld has launched a set of offerings from its state-of-the-art, 100 per cent vegetarian kitchens, equipped with world-class freezing technology.    

The products will be made available in the markets of Mumbai, Pune, Bengaluru, Hyderabad, and Vizag across supermarkets, modern trade and e-commerce. The cost of the products ranges from Rs 105 to 175 per pack inclusive of GST. Furthermore, in the course of time, the company plans to cater to international markets and will also expand the range of product offerings.


Speaking on its latest innovation, Mr. Archit Goel – Director and Chief Financial Officer, Shri Bajrang Alliance Ltd. said, “While consumer habits have been changing now more than ever, we have additionally done an extensive research to understand the consumer profile, their taste palette as well as the gaps that needed to be filled particularly when it comes to safety and hygiene in today’s time. Keeping this in mind and seeing the potential that this category holds, we have forayed in to the FMCG sector with Goeld Frozen Foods offering one-of-a-kind vegetarian products. With an advanced freezing technology backing as well as a high-tech manufacturing facility we hope to bring our expertise into the culinary experience that ensures freshness, health and hygiene to the consumer.”


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