Kraft Foods launches Liquid Water Enhancer


A dozen flavors have been introduced by the Kraft Foods’ beverage line

MiO, a liquid beverage mix owned by US based Kraft Foods, has launched Mio Liquid Water Enhancer that not only adds bold flavors to the regular drinking water to improve its taste but also helps one achieve their quota of drinking the recommended eight glasses of water per day more easily.

It is available at retailers across the US, in dozens of flavors, like Berry Pomegranate, Black Cherry, Orange Tangerine and Lemonade, and more, Mio Liquid Water Enhancer helps one guzzle down more water without the addition of soda or sugar.

“Since MiO first launched in 2011 and as an innovator and leader in the category, MiO knows people are actively working to drink less soda and find sugar free alternatives that taste good,” said Andrew Deckert, head of marketing-adult beverages. The company is excited to reintroduce MiO and its zero sugar and zero calorie bold flavor to consumers.”

In a new creative spot, the brand unveils its new “We Fix Water” campaign produced by VaynerMedia. 

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