Coca-Cola India advances beverage localization

The company under its master brand Minute Maid, has introduced two new products

Reiterating its commitment as a ‘Total Beverage Company with strong local roots’, Coca-Cola India continues to invest in the essence of India by advancing beverage localization, celebrating farmers and catering to the evolving needs of the Indian consumers.

The company under its master brand Minute Maid, has introduced two new products delivering some of the daily essential nutrition requirements, made with fruits grown by Indian farmers. 

Minute Maid Nutriforce and Minute Maid Vita Punch offer much needed benefits of, mental agility and immunity, demonstrating commitment to expand the company’s portfolio of delightful nutrition for everyday occasions. 

Expansion of brand Minute Maid with introduction of the new beverages also underlines Coca-Cola India’s focus on the ‘Fruit Circular Economy’ initiative, enabling farmers to increase their yield by sourcing fruits to launch fruit-based beverages. Coca-Cola India has also committed an investment of $1.7 billion towards creating a Fruit Circular Economy to aid the Indian Agri-ecosystem till 2023.

Minute Maid Vita Punch is a range of delicious fruit cocktails crafted from Indian fruit recipes that provide 100% of ones’ daily requirement of Vitamin C to support immunity. This also marks Coca-Cola India’s entry into the nascent category of immunity-boosting beverages. 

Minute Maid Nutriforce is designed especially for Indian mothers, who are seek nutritious choices for their growing children. Minute Maid Nutriforce blends the great taste of Kashmiri apple juice with Iron, Zinc and other essential vitamins that supports cognition and mental acuity and helps children learn faster, which is an important need in these times.