BevCanna to acquire health e-commerce retailer Pure Therapy

Pure Therapy is a direct-to-consumer e-commerce company selling a range of natural health products

An emerging leader in infused cannabis beverages, BevCanna Enterprises Inc. (BevCanna) in Canada has announced that it has entered into a share exchange agreement to acquire natural health product company Naturally Pure Therapy Products Corp. (Pure Therapy).

Pure Therapy is a direct-to-consumer e-commerce company selling a range of natural health products, including nutraceutical and hemp-based cannabidiol products throughout North America and Western Europe.

The Acquisition will provide BevCanna a proven e-commerce brand and platform to further expand and launch its own propriety products directly into the global health and wellness market, including the burgeoning US CBD market. Pure Therapy brings an extensive list of over 22,000 customers that it has acquired since 2017. The brand has achieved unaudited calendar year 2019 gross revenues of C$4,768,000, and a net profit of C$218,000.

BevCanna projects immediate growth in the brand in 2020 and beyond achieved through new product integration, and by accelerating the growth of the existing natural health products line, leveraging the extensive e-commerce marketing expertise of the existing Pure Therapy team. The current mix of subscription-based and traditional sales revenue will also provide a strong recurring revenue stream for BevCanna.