Indians keen to switch to non alcoholic beers

Image source: Shutterstock

43% of consumers are interested in low-calorie beers

In a latest research done by Mintel, it is highlighted that more than two in five (41%) Indian beer drinkers aged 25-34 say they are interested in switching from standard strength beer to low/no alcohol (LNA) versions.
While alcohol moderation is becoming more pronounced among Indians as a whole, with an average of 38% of Indian beer consumers interested in switching to low/no alcohol versions, the over 45s (32%) are less enthusiastic about making this switch.
The top three barriers for beer consumption among Indian consumers include health reasons (48%), to avoid getting drunk (35%) and to avoid hangovers (31%).

Shining a spotlight on health and wellbeing, Mintel research highlights that many Indian consumers are interested in trying low-calorie (43%) and gluten-free (32%) beer. In fact, over a third of consumers (34%) say low-calorie content is an important factor when purchasing beer.

Furthermore, Mintel’s research highlighted that the most preferred type of beer includes lager (63%) and wheat beer (51%). In addition, craft beer is consumed by almost half of Indian consumers (45%) and is perceived to be of high quality and worth a premium price, as three in four consumers (75%) agree that it is worth paying more for it over mainstream beer.

Read Previous

Nutraceuticals find increasing acceptance in preventing chronic diseases

Read Next

LG unveils charcoal healthy heart microwave oven

Leave a Reply