Responsible Whatr announces expansion plans for next quarter

Responsible Whatr’s Sustainable Aluminium Cans Reach the Mark of 1 Lakh Sales Pan India

Responsible Whatr, India’s first natural spring water beverage in an aluminium can, launched during the global pandemic has crossed 1 lakh cans sale over a period of four months via online and offline channels.

Owing to the rising demand for their product as consumers are becoming environmentally conscious, the Delhi based startup plans to expand to Gujarat, Tamil Nadu, Uttarakhand, Rajasthan, Punjab and Goa by the next quarter.

Since its launch on June 5, 2020, on the occasion of World Environment Day, the brand has been marketing aggressively even though the hotel and tourism industry was completely shut. It sold 50,000 cans under 70 days of the launch of the product during tough times when COVID hit all major markets.  

According to Ankur Chawla, Co-founder and CEO at Responsible Whatr, “We are thankful to the HORECA or Hotel/Restaurant/Café community for showing support to homegrown brands like us and opening doors for the visibility of such sustainable solutions in today’s times. Together we can change the perspective of reducing plastic pollution from the face of the earth by offering alternative solutions in daily life. With every can opted we are minimizing the pressure caused on earth because of plastic.”

With a state of the art plant and water source in Solan in the Himalayas, the quality of the product is unmatched and smooth.  The water is sourced from an untouchable virgin and completely natural source in the most natural manner straight from The Himalayas thus offering naturally balanced essential minerals and ph of ~ 7.4. Aluminum was the natural choice for packaging as it does not contribute to heaps of landfills and is the only material that is infinitely recyclable as compared to glass and plastic which are usually downcycled. In fact, the cans right now in circulation are also made out of 70% recycled aluminum. It does not alter the freshness of the water when exposed to light or heat and the water remains fresh and cold.