Madhur Sugar unveils campaign urging consumers to rely on packaged sugar

The digital campaign is aimed at educating the consumers to move away from loose unhygienic sugar this festive season

Urging consumers to celebrate the festive season with mindful sweet indulgence while keeping the hygiene factor in mind, Madhur Pure & Hygienic Sugar has released a new digital campaign to promote its ‘Madhur Mithaas with 5S guarantee’.

The digital campaign focuses on the brand providing safe and hygienic, shiny, white sugar crystals being untouched by hand, unadulterated and ingrained with the 5S guarantee of Safed, Shuddh, Samaan, Surakshit and Sulphur-free.

Speaking about the campaign, Dr. Satbir Sindhu, President Marketing & Business Head at Madhur Sugar, said, “Madhur Sugar has, for the past decade, professed hygiene-awareness. So much so that, the name of the brand is itself Madhur Pure & Hygienic Sugar. While consumers have, slowly started buying into the quality promise, we have witnessed many fellow Indians graduating from the unclean, impure and unhygienic loose sugar to Madhur Sugar. They now see reason to move towards quality offering by Madhur Sugar which offers the 5S benefits and is untouched by hand.”