Herbea launches Ayurveda-inspired tea range

The teas are made of ingredients endorsed as highly effective in the science of Ayurveda

Pune based Herbea, a brand providing holistic experience with infusion teas derived from superfoods and from the ancient science of Ayurveda, has recently launched its eclectic variety of products. The founders have endeavoured to re-create the age-old culture of infusion teas to suit modern lifestyles. 

Herbea teas have been curated keeping in mind the varying modern-day sensibilities and lifestyle requirements. There are seven different variants including Diges – Tea for better digestion, Stabili – Tea for fighting diabetes by maintaining sugar balance, Detox – Tea for removing impurities from the body, Cooling – Tea for cooling the mind from a hectic schedule, Immuni – Tea for helping improve immunity, De-Stress Tea to calm down the nerves, and Agili – Tea for better metabolism. The teas are made of ingredients endorsed as highly effective in the science of Ayurveda such as fennel, punarnava, country rose, ananta, coriander, amla, triphala, ginger, among many others.

The brand, a brainchild of Indraneel Chitale – a fourth-generation member of the famed Chitale group, along with Chinmay Bhosale, a lawyer and Dr Sukumar Sardeshmukh – an Ayurveda expert, is launched with an intention to make the value of Indian herbs and superfoods accessible to the world.

Speaking about the launch, Indraneel Chitale, Co-founder, Herbea, said, “A healthy lifestyle and strong immunity are the cornerstones to holistic well-being – something that has been underscored by the recent pandemic as well. It is therefore important that our food habits and what we eat, reflect the same. Ayurveda is an age-old practice and herbs have since time immemorial helped heal and improve the human body greatly. Herbea brings together 11 generations of Ayurvedic wisdom packaged in a modern avatar to its consumers through a variety of teas. We will also be launching other products soon.”