Nandu’s partners with TTK Prestige to drive more value for customers

nandus-partners-with-ttk-prestige-to-drive-more-value-for-customers
Image Credit: Nandu's

Nandu’s is also releasing a special recipe booklet titled ‘Pan-tastic easy recipes with Nandu’s’

In a bid to drive more value for customers at retail stores, Nandu’s, hyperlocal and omni-channel meat brand in India, has announced a unique offer – Nandu’s Free Pan Offer. Customers shopping at any of Nandu’s 46 stores across Bengaluru for Rs 2000 or more till 31 December 2020 will get a TTK Prestige frying pan worth Rs 670 absolutely free. 

In order to help customers whip up some delightful chicken dishes, Nandu’s is also releasing a special recipe booklet titled ‘Pan-tastic easy recipes with Nandu’s’. These are specially curated recipes that’ll come in handy with the Prestige Frying Pan and the chicken.

Narendra Pasuparthy, founder & CEO, Nandu’s said, “This never-before-offer in meat retail aims to offer immense value to our customers. As a neighbourhood meat brand, it has been heartening to see a perceptible shift in consumers preference from local butchery shops to trusted meat brands such as Nandu’s. Strategic partnerships with key players will help cater to the changing customer needs and offer new value-adds. The joint promotion with TTK Prestige – Nandu’s Free Pan Offer – is a small step in that direction.”

Vinay Gopinath, Chief Operating Officer, Nandu’s noted, “Basis detailed insights of consumers behaviour and habits, we saw an opportunity wherein a frying pan is the perfect match for a home kitchen that cooks non-vegetarian food.”

Nandu’s latest campaign will be featured in English and Kannada print ads, Kannada and Hindi radio channels, digital media as well as several store-level activations. The month-long offer will also be promoted across 68 TTK Prestige X-clusive showrooms in Bengaluru.

Chandru Kalro, CEO, TTK Prestige said, “We are delighted to join hands with Nandu’s for this unique offer. As India’s largest kitchen appliances maker, we understand the importance of strategic collaborations, particularly during disruptive times. Food and appliances are a perfect match, and hence this great association”

Pavangopal A, Head of Marketing & E-commerce, Nandu’s said, “Over the last few months, most of us have tried our hands at cooking. Nandu’s recipe booklet offers a useful guide to all those who wish to treat themselves and their families/friends to some home-made, delectable chicken dishes.”

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