Juan Angulo M, Ambassador of Chile to India inaugurated a promotion campaign
The Chilean Cherry Committee of the Chilean Fruit Exporters’ Association (ASOEX), alongside the Chilean Embassy in India and the office of the Chilean Trade Commission – ProChile, has launched the very first generic promotion campaign in India to introduce this delightful fruit to the discerning health-conscious Indian consumers.
To mark the launch, Juan Angulo M, Ambassador of Chile to India inaugurated a promotion campaign at Foodhall, Chanakyapuri. The retailer had set up an attractive display of Chilean Cherries and reported good sales.
Speaking on the occasion Ambassador Angulo remarked that, “The Chilean cherries are prized for their flavor and superior quality and the country is one of the largest exporters of cherries in the world. The fantastic taste of the juicy, sweet pulp of these cherries is loved by consumers across the world and I am delighted to see them in India.”
Speaking to the media via a video call, Charif Christian Carvajal M, Director of Marketing Europe and Asia, ASOEX said, “The Chilean Cherry Committee of ASOEX is delighted to be promoting for the very first time Chilean Cherries to India. The broad Pacific Ocean and the Andes Mountains create a paradise for cherry production and the unique weather conditions stimulate the growth of cherries. The differences between temperatures during the day and at night are particularly helpful for bringing out the wholesome flavours of Chilean cherries and assuring their good size and intense red color. This season Chile is expected to export more than 316 thousand tons of fresh cherries , which represents a 38 per cent increase compared to the previous year.”
Image caption- L-R: Juan Angulo M, Ambassador of Chile in India with Sumit Saran, In-Country Marketing Representative, Chilean Cherries