Hard Seltzer becomes trendy alternative to beer & wine in Europe

Image credit: LANXESS

The use of Velcorin is authorized for a large variety of different drinks in Europe, the USA, and many other countries.

Hard seltzer, firmly established as a popular, trendy drink in the USA, is now sweeping through Europe and the rest of the world. Target-group-oriented marketing concepts and online campaigns have seen this new drink segment set annual growth records in North America since 2018. Manufacturers of these products can rely on the proven Velcorin technology from LANXESS to provide efficient, cost-effective microbiological stability for this low-calorie alternative to wine and beer.

To produce hard seltzer, water is carbonized and minimally sweetened, and a little alcohol with – mostly natural – flavoring is mixed in.

Velcorin – it comes, works, and disappears

Cold sterilization with Velcorin (dimethyl dicarbonate, DMDC) is ideal for preventing contamination, particularly in the sensitive canning or bottling area. This applies as much to hard seltzer as to other microbiologically sensitive drink categories such as beer or mixed wine-based products.

The use of Velcorin is authorized for a large variety of different drinks in Europe, the USA, and many other countries. Major bodies such as the EU’s Scientific Committee on Food, the Food and Drug Administration (FDA) in the USA, and the Joint Expert Committee on Food Additives (JECFA) of the FAO and the WHO have documented the harmlessness to the health of DMDC.

Universally applicable Velcorin dosing technology

Even very small quantities of Velcorin are fast-acting and effective. Precise Velcorin dosing requires a reliable technology. To this end, in addition to the active ingredient, LANXESS provides a suitable, sophisticated dosing technology and a service package to ensure customer’s success.

LANXESS Velcorin dosing units can be integrated into new as well as into existing canning or bottling systems easily and cost-effectively, and optionally connected to their automation technology.

Velcorin Technology is already in use successfully at international and local leaders in the beverage industry. It offers Hard Seltzer, next to already well established beverages, to unlock its full potential.

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