The Innovation Challenge will see innovators, global food brands, ingredient providers and investors coming together virtually with the intention of growing ideas from concept to reality
Kellogg Company recently announced more details about its collaboration with Future Food-Tech to launch an Innovation Challenge set to be hosted at the virtual Future Food-Tech summit on March 11 and 12, giving new talent in the industry a chance to shine on a big virtual stage. Wellness is a major area of focus for Kellogg, and through this challenge, the company is seeking pitches on unique plant-based ideas that support digestive wellness.
D’Anne Hayman, vice president of Global Innovation and Nutrition, Kellogg, will judge the finalist entries alongside Simon Burton, managing director of eighteen94 Capital in a live virtual pitch event in March. Kellogg established eighteen94 in 2016 to invest in companies pursuing next-generation food innovation, bolstering access to cutting-edge ideas and trends.
“Staying healthy is a priority for many of us now like it’s never been before. And we know that good health – whether our own health or the health of our planet – begins with the choices we make about food,” Hayman said. “As the original wellbeing company and one of the largest plant-based food companies, we’re excited to help make the best ideas out there a reality. No doubt, we’re stronger together than any of us is alone.”
The Innovation Challenge will see innovators, global food brands, ingredient providers and investors coming together virtually with the intention of growing ideas from concept to reality.
“We have a passion for identifying and investing in great ideas,” Burton said. “We’re thrilled about the opportunity to seek out technologically-oriented, creative solutions for improving the health of the microbiome, and to help bring them to life.”
Through its plant-based foods, Kellogg is driving growth through purpose – addressing food security and creating Better Days for 3 billion people by the end of 2030. Kellogg is focused on the interconnected issues of wellbeing, hunger relief and climate resiliency to drive positive change for people, communities and the planet.