The market entry strategy is to first reach consumers through the hospitality and restaurant sector, starting with a range of Kikkoman Naturally Brewed Soy Sauce
Leading naturally brewed soy sauce, Kikkoman Corporation, recently announced the official launch of Kikkoman India, a wholly-owned subsidiary that will expand its operations in India. With its official entry in India, Kikkoman aims to become the market leader in the soy sauce and Asian sauces category, within the growing FMCG market in India, as it introduces it’s renowned naturally brewed ‘Honjozo’ soy sauce to India.
The market entry strategy is to first reach consumers through the hospitality and restaurant sector, starting with a range of Kikkoman Naturally Brewed Soy Sauce. This will be followed by the launch of other soy sauce related seasonings for both the food service and consumer retail markets. Representatives from Kikkoman India are meeting with industry executives across India to inform and educate them about the benefits of using Kikkoman’s naturally brewed soy sauce. Kikkoman globally already enjoys an undisputed reputation. Kikkoman is very widely accepted by many chefs all around the world.
Commenting on the occasion, Harry Hakuei Kosato, Director and India Representative of Kikkoman India said, “India is one of the biggest emerging markets for global businesses and a key driver of growth in Asia. The launch of Kikkoman India will ensure seamless distribution of Kikkoman products exclusively created for India, bringing consumers the opportunity to experience a variety of foods, seasoned with true and authentic Kikkoman Soy Sauce. We hope to shift production to India when the timing is right.”
Kikkoman Soy Sauce is a versatile all-purpose seasoning that can be used for all cuisines, including cooking Asian, Western, Japanese, and Indian dishes. The production of Kikkoman soy sauce goes through a fermentation process lasting several months, a process that cannot be rushed.