FIZZ combines the delicious taste of Pepsi with the passions of those who love to drink it
Pepsi presents a highly entertaining new campaign that goes beyond cultural playgrounds with the irrepressible sparkle of the brand. From mind-blowing social media content to its latest UEFA Champions League campaign, FIZZ combines the delicious taste of Pepsi with the passions of those who love to drink it.
The dynamic film “PopFizzAhh” plays with the senses, questioning the expectations of cola: its appearance, its taste, and even the sounds it produces.
Pepsi is bringing together an impressive lineup of the world’s best footballers, expanding its roster led by GOAT, Leo Messi , and world champion Paul Pogba, with two new recruits to the squad: Jadon Sancho, the sensation from Borussia Dortmund, and Shanice Van de Sanden, winner of the UEFA Women’s Champions League.
The football effort is led by a vibrant film: “Fizz to Life” features iconic football talents to custom music created for the campaign, “Rotate”, by world superstar Becky G and musician two-time Grammy-nominated afro-fusion, Burna Boy. The creation sparkles from start to finish and shows how Pepsi football emerges from the bubble of the 90-minute game. The ad begins with a student on her laptop.
Additionally, the campaign’s limited-edition layout, which features bold designs rooted in music culture and showcases all four players, gives fans an augmented reality experience accessible through a QR code on the pack. When this code is scanned, consumers can play an interactive game with their favorite players and share their scores on Instagram Stories.