Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
The second annual international campaign educates consumers about walnuts’ unique nutrient composition and how a handful can improve overall wellness
The California Walnut Commission recently announced the second annual “Power of 3” global marketing campaign, which builds on the successful 2020 campaign. “Power of 3” launched on March 3rd with a first-ever global event celebrated in the USA, Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the Middle East to showcase how they like to get their daily handful of walnuts.
The Power of 3:
- Launches March, the 3rdmonth of the year.
- Emphasizes the rich essential plant-based omega-3ALA content of walnuts (2.5 grams/28 grams).
- Encourages a handful a day (28 grams) as a simple way to improve overall nutrition.
This campaign is a fun and engaging way to build on one of California walnuts’ core benefits as the only nut that is a rich source of plant-based omega-3 ALA (2.5 grams/28 grams). ALA is an essential nutrient needed by the human body that can only be provided through the diet and has been associated with benefits for heart health, brain health and healthy aging. A 28 grams serving of walnuts provides plant-based protein (4 grams), fiber (2 grams) and is a good source of magnesium. Walnuts are also a good source of vitamin B6 (0.2 mg/28 grams) and an excellent source of copper (0.45 mg/28 grams) and manganese (0.1 mg/28 grams) all of which contribute to the normal functioning of the immune system.
The campaign will employ a variety of communications tools, including a video that is a core component of the campaign and will be used across all markets. Recipes, developed by influencers in each country, will be shared across the globe providing inspiration to consumers.