Max Protein forays into cookies segment with soft protein cookies

image source: Newsvoir

The healthy Max Protein bars are available in multiple healthy flavors

Mumbai based FMCG brand Max Protein, by Naturell India, has recently forayed into the premium cookies segment by launching its all-new seven-grain breakfast soft Protein Cookies available in three different flavors – choco chips, oats & raisins and nuts & seeds.

Each protein cookie contains 10 gm of protein and calcium, equivalent to a glass of milk (300 ml), 4 gm fiber that is equivalent to an apple (150 gm).

Max Protein is well-known brand making products like a protein bar, high protein chips, launched first in India by the firm and now protein cookies as well. Recently, the food firm launched a campaign for protein bars namely ‘#KyunkiZindagiGymSeKamNahi’ both online and offline.

Meanwhile, it released a TVC on Facebook, Instagram, YouTube & Twitter. The purpose of the campaign was to promote a healthy lifestyle with protein bars. Every year over 1 crore of protein bars is being sold by the company.

Max Protein draws a positive metaphoric resemblance of hectic life schedule to THE GYM CALLED LIFE which translates into a communication message as “Kyunki Zindagi Gym se Kam Nahi” in its recent campaign for Max Protein Bars. 

The healthy Max Protein bars are available in multiple healthy flavors – choco almond, choco berry, choco classic, fruit & nut, almond apricot, green tea orange, green coffee beans, honey lemon, choco slim and choco fudge are best if consumed pre or post-workout as it fulfils the body need while working out, also can be consumed in hurried mornings, or in long meeting or commute.


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