Over the last year, iD’s Filter coffee has grown 85 per cent month on month, and the company expects the segment to grow even faster in the coming year with the launch of their e-commerce platform.
iD Fresh Food, strengthens its presence in the burgeoning e-commerce space, with the launch of its maiden online store. In response to the significant surge in customer demand for iD Instant Filter Coffee Liquid, particularly since the onset of pandemic-induced lifestyle changes, the Bengaluru-based company has set up its own online store for the blockbuster product.
With the launch of three unique blends of iD’s first-of-its-kind Instant Filter Coffee Liquid – Strong, Bold & Intense; helping its customers enjoy ‘restaurant-like’ filter coffee at home. Strong offers a traditional blend of 70 per cent coffee and 30 per cent chicory, while Bold is a combination of 80 per cent coffee and 20 per cent chicory, and Intense is 100 per cent coffee for the purists who like their coffee blended with nothing but coffee.
Over the last year, iD’s Filter coffee has grown 85 per cent month on month, and the company expects the segment to grow even faster in the coming year with the launch of their e-commerce platform.
Funded by Premji Invest, Azim Premji’s investment arm, and Helion Venture Partners, iD has revolutionized the coffee industry, much like it did with its flagship products in the idly and dosa batter market. The USP remains 100% natural, home-made style of preparation, without the use of any chemicals, preservatives, synthetic stabilizers, artificial colours, or flavors.
iD Filter Coffee Liquid comprises the finest ingredients – Robusta and Arabica beans carefully hand-picked from coffee plantations in Chikmagalur and Coorg – to yield a thick, strong and aromatic liquid for the best filter coffee experience.
The ‘Made in India’ iD Fresh Filter Coffee Liquid comes in ergonomic packaging that helps retain its freshness and strong aroma. The brand website is – https://shop.idfreshfood.com/