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Innovative partnership puts Mars Wrigley at forefront of sustainable packaging movement with eco-friendly technology made from nature that biodegrades in soil and oceans
Mars Wrigley, the maker of some of the world’s most beloved treats and snacks, and Danimer Scientific, a leading developer and manufacturer of biodegradable materials, have announced a two-year partnership to develop an innovative home compostable packaging for a more sustainable planet.
Mars Wrigley will leverage the company’s global portfolio of iconic treats and snacks to enable consumers to compost at home, working together with consumers and supply-chain partners to support a healthy planet.
The first brand Mars Wrigley will introduce will be SKITTLES® in the U.S., enabling consumers to enjoy delicious, fun and environmentally friendly treats.
Danimer Scientific’s signature packaging – Nodax® polyhydroxyalkanoate (PHA) – is produced through natural fermentation processes using plant oils such as soy and canola and biodegrades in both soil and marine environments.
Mars will continue to evaluate opportunities to scale this novel, innovative and sustainable packaging technology across its portfolio of brands and categories.
Danimer Scientific and Mars Wrigley plan to introduce Nodax® PHA into flexible and rigid packaging that reliably breaks down in both industrial composting facilities and backyard compost units, offering an enhanced value proposition for environmentally conscious consumers and retailers. Sourced from the seeds of plants such as canola and soy, Nodax® PHA can serve as an alternative to traditional petrochemical plastic and has been certified as biodegradable in soil and marine environments. In addition to better end-of-life options, Nodax® PHA is renewably sourced, making it a truly circular material that helps eliminate waste.