Madhur Sugar has been a step ahead in ensuring the best hygiene, purity and safety with regard to their products
Madhur Sugar, the popular brand of Mumbai based Shree Renuka Sugars, has set out to highlight, the sometimes simple but undoubtedly cherishable, moments around us, with its latest digital campaign – #MadhurPal. Launched with the tagline ‘Taaki Mithaas Khilti Rahe’, the brand intends to identify, celebrate and share every sweet, relatable moment of their consumers’ day-to-day life.
With ‘packaged & sealed’ products taking precedence in 2021, Madhur Sugar has been a step ahead in ensuring the best hygiene, purity and safety with regard to their products. Deeply ingrained with values of the 5S guarantee – Safed, Shuddh, Samaan, a Sulphur-free process and Surakshit.
Speaking on the occasion, Dr. Satbir Sindhu, President Marketing & OD at Madhur Sugar, said, “Madhur Pal is here to shine a light on the sweetest moments of everyday across the internet, with the ‘joy of eating’ your favourite sweet dishes taking centre stage. However, while we enjoy binging on our favourite sweets, we must ensure that the products being used are untouched by hand. Madhur Sugar seeks to reinstate the importance of using clean and hygienic packaged goods at all times, especially today. That being said, at its core the brand wants you to make daily moments a lot sweeter by enjoying your favourite desserts , dishes and delicacies guilt-free.”