Bridging the taste gap between a healthy diet and consumer preferences
German firm Symrise presents its symlife® platform, the umbrella for its taste balancing solutions that help to create good-for-you products with great taste.
These tailored solutions fit the specific needs of food and beverage manufacturers, enabling symlife® to help create new and reformulated products that consumers love.
By carefully optimizing a product’s overall flavor profile symlife® helps manufacturers close the taste gap of products with reduced sugar, salt and fat content.
Moreover, the symlife® portfolio can help masking undesirable notes like bitterness or astringency while improving mouth feel, juiciness and fruitiness, building umami or adding further sensations.
Meeting the taste expectations of consumers can pose certain challenges. Taste perception involves a complex process with multisensory interactions. Any change in the food or beverage matrix can result in a taste gap that will affect consumer appeal. The multi-facetted symlife® ‘s toolbox can close this gap.
“Achieving great overall taste in sugar-reduced food and beverages can be complex. Our expertise in natural taste balancing helps manufacturers to develop low sugar and low calorie products that combine health benefits with great taste. This achieves the elusive goal of making highly appealing tastes part of a healthy, sustainable diet” explains Leif Jago, Global Marketer at Symrise.
The symlife® platform of Symrise represents a holistic, natural approach to taste balancing. It draws on in-house selection, breeding and cultivation to identify part of the natural taste balancing raw materials. It also uses AI to decode ancient Chinese recipes, for example. It supports the circular economy by developing natural taste balancing materials from side streams, and investing in backwards integration and cultivation.