Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027
PepsiCo, the leading-edge food and beverage company, has launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients.
PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.
“Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both,” said Danielle Barbaro, Vice President, R&D at PepsiCo Beverages North America.
Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. It is a key addition to PepsiCo’s functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.