This white paper explains why scientific substantiation is key to product differentiation, especially in complex regulatory environments
Across the world, there is growing thirst for immune health benefits in liquid form. The global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025.
One of the reasons functional beverage markets are growing is consumer interest in wellness, especially immunity, through nutrition generally. Cited as a top-10 trend for 2021, immune health looks to become a way of life for many consumers worldwide.
Highlighting the regulatory challenges facing the global functional beverage market, Ireland-based food company Kerry has recently released a white paper.
This white paper explains why scientific substantiation is key to product differentiation, especially in complex regulatory environments.
While creating products that comply with regulatory requirements is paramount, building consumer trust is important to helping to differentiate products while meeting soaring demand.
This is particularly important when it comes to children’s health. Naturally, parents want to be sure of the safety and benefits offered by functional products for kids.
For instance, the regulatory environment in Latin America is continuing to evolve. Providing clear evidence of the safety and ef cacy of immune health ingredients can help manufacturers and consumers understand the ingredient’s benefits.
On the other hand, regulatory requirements in the Asia-Pacific, Middle East and Africa (APMEA) region vary by country. In general, manufacturers should provide as much information as possible on packaging to foster consumer trust.
A recent survey found that half of global consumers want more information about the nutritional value of products, while Kerry research has shown that many now make purchase decisions by looking for ingredients they recognize, or that are supported by scientific data.