The initial product portfolio targets the most prevalent women-centric issues: immunity, hair, skin, sleep and urinary tract wellness
Innovative wellness, direct to consumer startup Nyumi, conceptualised by entrepreneur Ananya Kejriwal Agarwal, is launching critical products specifically formulated for the urban Indian woman.
Nyumi is the first company to address the specific issues of nutrient deficiencies in Indian women through products that blend Indian herbs and Western ingredients in the form of vegan, gluten and allergen-free gummy.
The initial product portfolio targets the most prevalent women-centric issues: immunity, hair, skin, sleep and urinary tract wellness.
Taking on the responsibility of reinventing daily nutrition supplements for women, a team of German pharmacists and Indian nutritionists from Nyumi researched diets and deficiencies common to women in India and sourced ingredients from across the world formulating products to ensure maximum efficacy and bioavailability.
Each product is a scientifically tested blend of the best of Indian and Western ingredients, where every ingredient is sourced with care. All ingredients are clinically researched, and multiple ingredients are even patented extracts. The new products are just the beginning of the overarching mission of the company to address some of the significant health issues affecting women, more so in the post-Covid-19 world.
Each gummy is manufactured using state-of-the-art German processes and expert know-how, without any artificial colour or flavours. They are designed to help a woman strike a balance between urban lifestyle and self-care with an offering that is easy to understand and integrate into their busy, hectic lives as a habit of choice, in line with the philosophy of the company itself.