Danone announces sale of plant-based brand Vega

Image credit: Vega

Vega sells plant-based shakes to customers in North America

Danone has recently announced that it has signed an agreement to sell Vega, Canada, and US plant-based nutritional products brand, to funds managed by WM Partners, a US-based private equity investment firm focused on the health and wellness industry.

The sale of Vega is part of Danone’s continuous capital allocation optimization and of the strategic review of Danone’s portfolio of brands, SKUs, and assets announced in October 2020.

Vega sells plant-based shakes to customers in North America. It is a premium brand of convenient, plant-based, real-food alternatives. WhiteWave acquired the then Canada-based Vega for around $550 million in 2015.

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