Chai Chun plans to step up its global expansion efforts and strengthen the legacy of Darjeeling tea
Chai Chun, India’s leading tea boutique, based out of West Bengal, has announced the 100 per cent acquisition of Darjeeling-based Okayti Tea Estate. Chai Chun, a unit of Evergreen Group, is one of the largest tea producers in India, with an annual production of 15 million kilograms CTC teas.
Evergreen Group is headquartered in Siliguri Darjeeling, India, and is a key supplier to major Indian, brands, export houses, tea cafeterias and renowned tea selling units.
Recently, in association with Indian Railways, Chai Chun launched a “Train Tea Cafe” at Asansol Railway Junction, which is set up quite fascinatingly, within a train bogie.
The 150-year-old Okayti estate has been patronized by well-known figures like Jawaharlal Nehru, Queen Elizabeth and Nikita Khrushchev. Tea produced from this garden is certified as 100 per cent bio-organic. Chai Chun plans to step up its global expansion efforts and strengthen the legacy of Darjeeling tea.
Okayti tea garden sprawls over 1,600 acres and is surrounded by stunning scenery with a mighty view of Kanchenjunga. The estate’s elevation ranges between 4,000 and 6,200 feet, making OKAYTI one of the highest elevation estates in the region producing the literal “champagne of teas”.
A favourite tea among the noted tea lovers of the world since 1888, Okayti counts brands like Harrod, TWG, TEE, Fortnum & Mason, and many more among its global buyers, while it is being exported to more than twenty countries worldwide.