The company maintains its commitment towards using sustainable paper packaging
India’s dairy brand, Keventers, is all set to expand its dessert footprint pan India with the launch of its new ‘Ice Creamery’ brand that will have six exciting and ice cream flavours. These are Belgian Chocolate, Alphonso Mango; Triple Chocolate; Mocha Almond Fudge Brownie; Exotic Strawberry; Blueberry Cheesecake.
The new ice cream packs are set to continue this trend with colourful illustrative artworks along with their recently launched brand mascot Mr K. The mascot is a modern-day embodiment of the visionary who started it all, Mr Edward Keventers. He has a friendly grandpa-esque personality brought to life through #KeventersComics. Keventers is also the only major player in the ice cream market that is using sustainable paper packaging.
Agastya Dalmia, Director & CEO, Keventers says, “The pandemic was difficult for a lot of businesses, but we owed it to our consumers to keep the magic of Keventers alive. Today, we are focused on building direct to consumer formats through slow e-commerce, as well as relying on the expertise of the fast e-commerce channels like Swiggy and Zomato. To this end, over the last 2 months, we have already set up 80+ Keventers Ice Creamery dark stores across Delhi NCR, Mumbai, Pune, Kolkata, Jaipur, Chandigarh, Ludhiana, Lucknow and Bhubaneswar, and have plans in place to steadily scale across the country in the next six to nine months.”
The product retails for Rs 99 for a 100 ml cup and at Rs 329 for a 450 ml tub. While Keventers is currently working on launching its own e-commerce platform, thereby entering the D2C space, its Ice Creamery brand already has widespread coverage across the above-mentioned cities on the Zomato and Swiggy platforms.