Magic Moments Vodka launches limited edition celebration pack
The cooperative now aims to double its group turnover to Rs. 1 lakh crores by the year 2025
Despite the negative impact of the pandemic on demand from restaurants, hotels and catering segment, as well as adverse impact on dairy commodity markets, Amul Federation registered turnover of Rs. 39,248 crores in 2020-21, while Amul group turnover crossed Rs. 53,000 crores.
Consumer pack business of Amul grew by 8.1%, while bulk dairy commodities, as well as sales from restaurants and hotels suffered a decline in 2020-21, due to Covid. The cooperative now aims to double its group turnover to Rs. 1 lakh crores by the year 2025.
In the year 2020-21, the milk procurement of all member unions under Gujarat Cooperative Milk Marketing Federation (Amul Federation), registered 14% growth in 2021, over the previous year.
Shamalbhai Patel, Chairman, Amul Federation, emphasized the fact that “Over the last eleven years our milk procurement has witnessed a phenomenal increase of 171%. This enormous growth was a result of the high milk procurement price paid to our farmer-members which has increased by 136% in this period. The highly remunerative price has helped us retain the farmers’ interest in milk production; and better returns from dairying have motivated them to enhance their investments in increasing milk production.“
The cooperative which began with two small villages collecting just 250 litres of milk per day, in 1946, today handles more than 29 million litres of milk on a peak operating day. Today, 75 years hence, Amul is the largest food and FMCG brand in India.